Gwen Stefani has just joined the slowly growing number of celebs who are now designing clothes for kids. And why not? Baby gear is now becoming big business. Mintel projected that the UK Market for baby products will be worth £753 million by 2013, so no wonder celebs are now getting out their Singer Sewing machines…
To be fair Gwen Stefani knows a thing or two about fashion – so we think her new range Harajuku Mini (ranging from $3.99 to $29.99 at Target) will actually do well when it’s launched in November later this year. But what about her competition – here’s a few of the other players in this space…
Five Other Celebrity Kids Clothes Designers
Madge has just announced that she’s expanding her teen focused, Material Girl collection to include lip gloss, body sprays and more. She’s in partnership with Macy’s and is promoting hard with multi media campaigns which will give Gwen a run for her money.
2. Paris Hilton
A lady with her manicured fingers in many pies, Paris has now turned her hand to designing clothes for kids through her own label. She said she “wanted to create a collection that would represent her style, fashion and taste”. Job done!
Beyonce stopped perfecting the “uh oh, uh oh” crazy in love rumpshake, to turn her hand to her House of Dereon label. Formed in partnership with her mother, the kids collection floundered, but knowing Beyonce, she’ll be back to show us the ladies run this…
4. Stella McCartney
From her first partnership with Gucci Group, through to her work with Gap and Mini A Ture, Stella is virtually a fashion veteran. Her label, Stella Kids always has some great pieces for little ones…
5. Myleene Klass
Between her TV, radio, music career and motherhood, we’re seriously impressed that Myleene’s also been able to squeeze in her own Baby K product line, which is now launching it’s 5th season.
Of course if you’re not swayed by a celeb label and just want some cool kids clothes, we know a little place….