Jul 13

Bobo Choses–Music To Our Ears

This is without a doubt the most anticipated collection of the season, and a strong favourite with all of our customers. We are so excited to present June’s Lullaby – Bobo Choses Autumn Winter Collection. So good we (almost) wish it was winter! 


June’s Lullaby – AW13/14 Collection from BOBO CHOSES on Vimeo.


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Once again Bobo Choses are celebrating the beauty of children’s quirkiness, individuality and love of music. This collection will be available at KIDSEN from August. Lalalalala…

Jun 13

The Best Kids Boutiques in London

The Standard brightened up our commute today, by listing KIDSEN as one of the best kids boutiques in London. 

With the Royal Baby just week’s away and the recent arrival of Kanye and Kim’s new offspring, the Standard took a look at the best places to shop for little one’s in the capital….

Mr West, we’re on Chamberlayne Road – number 111…


Jun 13

Who’s the DADDY?

Happy Father’s Day to all those wonderful daddy’s out there! They deserve to be celebrated and acknowledged for the huge importance they play in our children’s lives.  It is great to see that the UK is also taking steps in the right direction to encourage father’s to stay at home with their children, utilising the recent extended paternity leave. Even if the pay does not allow must to do so, we are hopeful that in the future it will match the same pay and rights you see in Scandinavian countries, allowing more daddy’s to stroll with prams, drinking lattes and hanging out with their kids in the park.  

WowmumWe recently came across a brilliant new App, geared for dads who need a little extra guidance of what to do or where to go. You may have heard of WOWMUM, a free App, designed to make life easy for busy mums on the go, which instantly locates child friendly locations whether you’re looking for somewhere to eat, shop or play. It’s even got a Nappy Changing Panic Button!



WowdadSo it was just a matter of time and just in in time Father’s Day, a dad version is ready to download. Founder of the UK’s largest Dads’ website Dadzclub.com agrees “I’m sure many Dads will breathe a sigh of relief at the launch of WOWDAD. It’s an App which will take the stress out of venturing into the unknown and will discreetly point them in the right direction of dad friendly locations.”


With over 12,000 WOWSpots located across the UK, WOWDAD features a range of user friendly icons which allows you to search efficiently and effectively for must find facilities. Check for highchair availability, children’s menu, bottle warming facilities and lots, more, all mapped out.


Free Apps WOWMUM and WOWDAD are available for Android and Iphones at the Apple App Store and Google Play.

Wowmum and Wowdad Apps

Mar 13

Our little shop

We were recently asked to photograph our store for a local feature and with no photographer at hand I was let loose in store with my brand new camera. 

It was so much fun and I realised that although many of our loyal customers are local and familiar with our store, many have only experienced KIDSEN online. So I am hoping  this little collage will give you a little insight on what KIDSEN looks like as a ‘real’ store and inspire you to visit us when you are next in London, UK. 

Come and visit us at  KIDSEN in Kensal Rise. Find us here: Directions







Oct 12




63-410-302463-411-0556Hummel Stadil Purple 63-406-0508Hummel Stadil Green 63-406-2919Brown high Top 63-400-8404glimmer high top 63-408-2469

Each week for the next three weeks, we’re giving you the chance to win a pair of Hummel Trainers from the full selection available on our website.  Click here to see our Hummel Range.

How To Enter

We’ve setup a special board on Pinterest to record all the styles that people want to win.   Each week we’ll pick one winner from the board.  To enter the competition, your entry MUST be pinned to our board.  Entering is simple.

  1. Send your Pinterest User Name to prizes@kidsen.co.uk 

2. We’ll email you back with a very simple way to choose your Hummels and pin them to our board (it takes less than 1 minute).

3.  That’s It!

If you’re new to Pinterestjoin today, it’s the best digital scrapbook you’ll ever use.  They’ve grown to 20 million users in just 12 months – it’s not just useful, it’s great fun too.

Sep 12

Why Barefoot Is Best!

Most parents today know that it is important to feed their children healthy non sugary foods, or smother them in sun cream when the sun is out, but surprisingly a great majority of parents don’t know the importance of well fitting shoes.  Many still think it is okay to use ‘hand me down shoes’ worn by older siblings, or that shoes are required to give great support. We believe feet are the ‘sole’ of the body and are trying to educate or customers HOW important it is to have great fitting shoes. This video by one of our best loved brands is a great start.


Why Barefoot is Best!


Vivobarefoot are available at KIDSEN where we offer a shoe fitting service. Happy walking, running and playing. 

Jun 12

Birds, Bees, and Especially Swedes


Sexing, willydrops, baby-shopping, front-botty-kissy-wissy-sausages, special huggles and ‘it’  are just some of the euphemisms my six-year-old has used to broach the subject of Mr Wibbly Hides His Helmet with me.

I’ve already been through the whole sex education thing once with my eldest daughter, and I can’t believe I have been so disorganised in my child bearing that I have to do the whole thing again, nine years after the first time. The thing is, I can’t remember what I said before, but I know I had to undo a lot of damage done by the cartoon sex education documentary my eldest was shown at school when she was nine.

Regaled with horror tales involving petri dishes and super-sperm and told that she would suffer unfathomable pain every month of her life between the ages of 12-50, my daughter came home from school in tears, furious that she was a girl. As she says now, “We were taught about the practicalities of sex, not the pleasure, so it all seemed terrifying and rather violent”.

It seems that sex education is rarely handled well in school, and in the UK, we are still not culturally prepared to be anything other than mortified by our children’s natural developmental curiosity about sex and the questions, oh Cringe-Factor-Ten, THE QUESTIONS that begin at a very early age.

Karlek Boken by Pernilla StalfeltI was chatting about this with the Wise Swedes of NW6, Corina and Ylva from KIDSEN, who promptly pulled out a Swedish classic from behind the counter. It’s called Karlek Boken or ‘The Love Book’ by Pernilla Stalfelt, and they have both used it to openly educate their kids about sex from the age of about six or seven as is common in Sweden.

The book is a tour de force illustrations-wise and it was a joy to behold a drawing of a proper, hairy lady muff although there is a worrying depiction of a squirrel and hedgehog around page 19.

Hedgehogs getting jiggy in Karlek Boken

The best thing EVER was to discover that the Swedish word for ‘willy’ is ‘snopp’ which is now top of my list of affectionate names for the male dangly-sausage (from this alone, you can see why my kids have had issues with my teaching thus far).

Ylva with Karlek BokenWhat struck me, as I flicked through the pages of Karlek Boken with Ylva translating for me, was how much the book focused on love rather than the British approach which is centered on the biology and mechanics of sex. There is laughter, love and humour on every page of The Love Book as opposed to, for example, the hideous scientific labeling I had to do of a diagram of a penis and vagina as part of my sex education back in the 18th Century. Oh, I meant, the 1970’s.

Picture the scene. Nine-year-old me at laminated desk with tongue gripped through teeth. Vas deferens. Arrow. Ruler. Sharpen pencil. Uterus. Arrow. Ruler. Rub out incorrect label. Sharpen pencil. And so it went on. HIDEOUS. And then, the diagram was marked by my clearly affronted teacher (who did not spend four years getting their B.Ed to end up correcting penis drawings) with a cursory red tick. As if they would ever be liberated enough to change it if you got your clitoris and labia labels mixed up! (Maybe this is why so many British men still don’t know where they are?)

It seems to me that the Swedish approach is as much about sensuality as sex. There is a certain cultural appreciation of raw, human experience. It is about the fire of the sauna and the cool water of the natural lake, the wilderness both within and without. The body is a joy, an extension of the soul rather than a shameful source of embarrassing holes that signify WE ALL DO IT! Yes, birds and bees, and especially Swedes.

Clearly, the Swedish are getting something right when it comes to sex education. The country enjoys one of the lowest rates of teenage pregnancy, with around 7 births per 1,000 women aged 15–19 in 2002 compared with the UK which has one of the highest incidences in Europe (26.4 teenage births per 1,000 women aged 15–19 in 2006).

All over Europe, the statistics bear out the fact that it is silence and taboo that makes babies, not sperm and eggs. Although we have sex education in the UK, there is still little teaching about empowerment, the cyclical nature of the female body, the ebb and flow of desire, sex as a loving, sensual act whether it is for the creation of babies or an expression of intimacy between consulting adults, whatever their gender. And yes, there is no reason why teaching about sex should be the job of schools.

It makes sense for there to be more of a cooperative approach between parents and teachers, and we really do need to get over ourselves. Some parents aren’t even aware that it is ‘sex education’ time at school and are blindsided and by their children’s natural questions when they come home the day of THE FILM.

You cannot change a culture overnight and Britain, of course, is a melting pot of ideas and social taboos, but the statistics prove it; open dialogue works. Yes, it means you will have to say, ‘snopp’ without giggling. Yes, it means you will have to admit that actually, you do it too. If all else fails, just take your kids to a farm during mating season then stop by Kidsen on the way home and ask for a loan of the Karlek Boken.

Have you come across any good books to support teaching your children about sex? We’d love to hear your recommendations.

Bran_2Sara Bran is a writer and a mother living in London. Her blog, Notes from the Edge of Motherhood is www.sarabran.com or you can join her on Twitter @sarabran.

Jun 12

Book Signings and Brilliant Bloggers


We’ve been fortunate enough to have some great writers through the doors of KIDSEN in the last week or two.

First we had Algy Craig Hall in to sign copies of his brilliant book Mammoth and Me. Algy was great with the kids and everyone left with a personal little illustration which was a great keepsake.  Our girls got a picture of themselves riding Mammoths which pleased them no end!

Algy Craig Hall Book Signing at KIDSENAlgy Craig Hall Signing Mammoth and Me at KIDSEN

Mammoth and Me Signed by Algy Craig Hall

And then we’ve had the hilarious, award winning writer,  Sara Bran stopping by to chat to us about all kinds of crazy stuff (some of it too rude to mention here!). 


Sara will be our first celebrity guest blogger to add some spice to the KIDSEN Blog over the coming months.

If you’ve been to KIDSEN, you know we always tell it like it is.  You can quite easily walk in and hear us having a frank conversation with our customers about breastfeeding or the problems of finding a good school.

So we’re a big fan of Sara’s blog “Notes From the Edge of Motherhood” which contain frank and humorous confessions about motherhood, womanhood and childhood. 

Needless to say we’re super excited that she’ll be our first guest blogger launching “Notes from the KIDSEN Sofa” later this week – watch this space.

Jun 12

KIDSEN’s Mid-Summer Sale Is Now On

Mid-Summer Sale on Children's Clothes & Shoes

Yes Our Big Sale is Now On – Visit us in store at 111 Chamberlayne Road or shop online for gorgeous Scandinavian Children’s Clothes & Shoes

Happy Shopping!!

Jun 12

‘Mammoth and Me’ Book signing at KIDSEN


Mammoth and Me Book Signing At KIDSEN



Mammoth and Me by Algy Craig Hall







Algy Craig Hall



TO FIND OuT MORE ABOUT ALGY:  http://www.algy.co.uk